As a business owner, you wear a lot of hats. On top of all your other roles, it can be hard to prioritize crafting your message and sharing it with your clients - that's where I come in. I'm here to help you identify your brand’s story, develop a visual identity defined by your company’s personality, and leverage your marketing materials to create strong, consistent brand recognition in order to connect with your target clientele.
Brand Identity Package
This package will get you set up for everything you need to make a splash with your visual identity.
01. Branding Questionnaire
In our first meeting, we discuss your branding goals so I can get an overview of your needs and get a feel for yours and your company’s personality. From there, I will send you the in depth branding questionnaire to have you answer each question in greater depth so throughout the process I can reference your answers in your own words. The questionnaire process helps me to get a well-rounded view of your brand, style, customers, and competition in order to provide you with the best designs possible.
02. Mood Board
After the questionnaire, I will study your answers and compile images to create an inspirational mood board for your brand. The mood board will set the tone for all the rest of the visuals. This give us the opportunity to ensure we are on the same page before moving forward, address any concerns, and nail down every aspect of the style.
03. Custom Logo Design
Next comes the really exciting part! While the answers from the questionnaire are the basis of your brand as a whole, your logo is the foundation of your visual identity. To start, I present you with three concepts. At this point, I always choose one color scheme for all of the designs to make them easier to compare and include secondary logos for each option. You choose one design, and in up to 3 rounds of revisions, based on your feedback I make tweaks until we have perfected and finalized your logo. You receive full rights to your final logo. Final file types include Adobe Illustrator, PNG, and EPS.
04. Business Card Design
Now that you have this beautiful logo you are proud to show off, why put it on a business card that isn’t custom designed for you? Let me take care of that step for you and create a design that is as strong as your logo!
05. Social Media Profiles
Resizing files isn’t something you want on your to-do list and your social media presence is of the utmost importance these days. You will make a great impression with professionally designed, branded profile and cover photos.
06. Brand Style Guide
Now that you have the pieces, it is important to know how to use them. Your brand style guide will outline your color scheme, brand fonts, logo usage, and graphic elements. This will help to keep your branding consistent and is a useful resource for other vendors in your sphere when working with printers, developing apparel, wrapping a vehicle, etc.