2025: Year in Review & Client Roundup
What a damn year. This was such a weird one. A wonderful one. A doozy.
This was the year I learned to navigate business ownership amid unpredictable circumstances. What did that look like? Let’s dive in!
2025 in Numbers
27 Clients Served
21 Logos (11 Rebrands, 10 New Brands)
7 Websites Launched
Served clients in: 3 countries, 5 States
Lived as a mobile studio for the first time ever: 7 months in Colorado, 5 Months in Arkansas
The Work
2025: A More Detailed Review
We started the year with a pretty stellar couple of excursions - a ski wedding weekend in Buena Vista, CO for longtime friends, a trip to visit other friends temporarily living in Sydney, Australia, and we tacked on a long weekend in Queenstown, New Zealand. I am the first to admit, not a single complaint about that lineup. I feel so thankful for the ability to plan and chase adventures around the world.
Things took a bit of a turn when my father-in-law was diagnosed with MDS, a type of blood cancer. Anyone who has been through this journey (and there are so many) can attest that you are thrown into uncertainty and in a hurry.
My husband and I made plans to be in Little Rock, Arkansas (where we both grew up) during treatment. Without diving into the nitty-gritty - I can tell you the days were long. The uncertainty was hard. But the result - 1000% worth it. When we left Arkansas, we gave a happy, teary hugs to my cancer-free father-in-law and spent the 15-hour drive home to CO counting our blessings.
I share all this background simply to illustrate the ways that this year looked different than any that came before it.
What did that mean for business at Good Day?
A few things! The most exciting one?
Good Day operated as a remote business for the first time ever.
This felt like a really rewarding experiment. The majority of my business comes from Northern Colorado. I love love LOVE the local presence, but I have always wondered (worried) about what it would mean if we wanted to move one day. This felt like dipping a toe into what that would look like, and it WORKED. My business reach has grown over time, so I was nervous about what it would mean for my reach if I moved away from my main client base, and it felt great to know, that at least for a few months at a time, I can feel more confident about being a little more mobile.
A spring hike around Horsetooth Reservoir in Fort Collins, CO
A summer afternoon walk in Two Rivers Park in Little Rock, Arkansas
Another big change?
I scaled way back over the summer.
I knew that it would look a little different to manage work while we were also juggling a lot behind the scenes, both physically and emotionally, but I overestimated the amount I would still be able to carve out time for work. A few weeks in, I decided to extend project timelines for the rest of our time in Arkansas. That simply meant that each project had a lot more breathing room between deadlines than I would traditionally schedule.
That was 100% the right call. It let me actually take a breath, give clients my best when I was working, and give my family my attention when I was with them. I was well aware that this summer was a unique opportunity. I hadn’t lived in the same city as my dad, grandmother, or in-laws since I was 18, so in addition to having caretaking roles built in, I didn’t want to spend every spare minute working when I knew this was special time to spend with family.
Another big takeaway from this?
It’s ok to have a breather year. The last few years have all been push years. This slowdown was kind of a blessing in disguise. I helped me see that even though I wasn’t stepping away completely, I can take a beat, and the wheels keep turning.
What was working? And what wasn’t?
✔ Working? Being patient.
✗ Not working? Being stretched too thin
Health uncertainty plunges you into a masterclass of dealing with the unknown and surrendering control.
Suddenly, making plans feels impossible. Not knowing what you can count on becomes quietly exhausting. I had never experienced an extended season like this in my business before, and resilience took on an entirely new meaning. It wasn’t about keeping pace with industry standards, sticking to the “perfect” posting calendar, or hitting my income goals.
When I got honest with myself, it was about something much simpler: staying sane and communicating well.
At first, I tried to operate like everything was normal. But it wasn’t—and pretending it was only made things harder. I had to shift my definition of success. My number-one goal has always been to make my clients happy… to wow them… to make them feel confident in every dollar they invested.
So the numbers game changed.
I traded production and income for breathing room and happy clients. And honestly? It was the right call.
And to the 2025 clients who walked through this season with me—you were patient, supportive, flexible, and kind in ways I’ll never forget. You’re the real MVPs. Truly.
✔ Working: Trusting that business comes in waves
✗ Not working: Stressing about inquiry rates
This year, inquiries felt strange. Traditionally, summer is a slower season for me — I’m usually busy working on the projects I booked in spring, not scheduling a ton of discovery calls. So the quiet wasn’t entirely unexpected… but wow, it was quiet. The silence crept in, and I found myself wondering if the well was drying up.
Then fall rolled around, kids went back to school, and suddenly things picked back up. Inquiries were coming in again, calls were on the calendar, quotes were sent — and then? Crickets again.
That part threw me. Normally, when someone inquires and receives a quote, they’re genuinely interested. But this year? It was far more up-and-down. More follow-ups, more touchpoints, more nurturing.
And in the end, it still worked out — even though fewer quotes converted than usual. What it really did was open my eyes to the shifting landscape. If you’ve been in business long enough, you know things evolve. Patterns change. What worked one year won’t always work the next.
The key is to stay aware, stay flexible, and stay encouraged. Don’t panic in the slow seasons. Don’t assume something is wrong. And don’t jump ship on the systems that are already serving you. Because when the right clients say yes — they’re almost always the ones who are the best fit anyway.
As 2025 taught me again and again, flexibility, resilience, and purpose are more than just good business traits. They’re the foundation that keeps a brand alive through uncertain seasons. Whether it’s unpredictable bookings, shifting health landscapes, or simply the ebb and flow of creative energy - what matters is showing up intentionally, listening closely to what your business (and life) really needs, and trusting that real growth isn’t always linear.
If you’re reading this and feeling a bit unsettled by what’s next, consider this your permission slip to slow down, reassess, and pour your energy into the work that feels meaningful to you. When you do, you’ll find clarity, confidence, and clients who truly value what you offer.
And if you’re ever ready for a brand refresh that reflects where you are now — not just where you started - I’ve got your back. Let’s build something together that stands up to whatever this world throws our way.