This was one of those projects. The kind that if I could work with this client, her energy, her vision, and her passion for the project every day, I absolutely would. Courtney, of Courtney Cyr Design & Events, is one of those rare souls. I’ve had the privilege of following her career before we met, being a part of it as we work together, and gotten to know her more along the way. Her attention to detail is impeccable and her kindness is the stuff of storybooks and legend. She has compliments of the kindest and truest sort at the ready and offers them generously. If you count her as a friend, count yourself lucky. If you find yourself as a client, then you find yourself in good hands.
This journey started with the goal to improve upon the existing branding she had and have it match into the personality and business she's grown into.
Focus words included: whimsical, feminine, bohemian, honest, minimalist, positive, and hard working. We started with her logo, business cards, and social graphics and developed all supporting materials from there.
After the go-ahead on this moodboard, I dove into initial logo concepts. With such a clear vision from the onset, creating three distinct concepts was no problem. Looking at these from the left to the right, these were my main focuses:
- A style that closely related to the brand as it is now
- A style I could foresee the brand growing into
- A "reach" style that would evolve the brand a bit
Each time I begin working on these three concepts, I have an idea and rationale behind each one. After sharing these concepts in the initial reveal and discussing each direction more, we landed on the same page with option 2.
One of the best parts of this process is the dialogue we have. We both agreed that Option 1 is more reflective of Courtney's current aesthetic, but the point of this rebrand was to create a more "mature" look for the company. Because she had these three options to compare and the clear direction I had, we were able to narrow down to what will be best for her brand for years to come.
The simplicity, the understated nature of this brand, and the dreamy floral illustrations, not to mention the vision behind these elements (and let's be honest, the woman who shared them with me) has made this one of my favorite projects to date.
Courtney was generous enough to give me a bit of her time and her answer the following questions. If you've ever wondered about what a branding process looks like with Good Day Design Co., here's an inside scoop!