The Cool Clinic

01. ABOUT

The Cool Clinic is a naturopathic & chiropractic clinic in Fort Collins, Colorado. Dr. Cool (officially Kuehl) wanted to lean into an unconventional approach and style for her rebrand. The inspiration was an old-school apothecary meets biker bar. The badger represents the spirit animal for many women healers. It also has roots in medicinal plants - perfect for the focus of this rebrand.