The Cool Clinic

01. ABOUT

The Cool Clinic is a naturopathic & chiropractic clinic in Fort Collins, Colorado. Dr. Cool (officially Kuehl) wanted to lean into an unconventional approach and style for her rebrand. The inspiration was an old-school apothecary meets biker bar. The badger represents the spirit animal for many women healers. It also has roots in medicinal plants - perfect for the focus of this rebrand.

02. services

  • Brand Identity: Custom Logo & Branding

  • Marketing Collateral

03. Brand words

Cool, rebellious, adventurous, old-school fun, outspoken, caring, unique, authentic, natural

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