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Momo Lolo

01. ABOUT

Momo Lolo is a local, family-owned coffee shop in Fort Collins, Colorado largely serving the students and staff from Colorado State University.

The owner said she wanted Momo Lolo to be known as the β€œfriendliest coffee shop in Fort Collins” which couldn’t have been a better jumping-off point. Even though the coffee shop had been open for nearly a decade, they didn’t have a real logo to speak of. Though they did have a beloved painting in the shop featuring a volcano. So the primary goals were to deliver a strong logo they could use to build stronger brand recognition and find a creative way to pay homage to the volcano mark they had come to know and love.

02. Deliverables

  • Brand Identity

  • Collateral Materials (Gift cards, Menu Design, Loyalty Cards, Stickers)

03. Brand words

Funky, Friendly, Local, Clean, Cozy, Inviting, Community, Warm, Modern, Artistic

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