Easy Day Dental

01. ABOUT

The goal for this brand was simple: have fun with it! We wanted to balance professionalism with a fresh, personality-filled approach that communicates this practice does things a little differently. Warm, welcoming, and openhearted, every detail was designed to reflect the owner’s bright personality and make patients feel right at home.

With ideas like a community Run Club and a Little Striders theme for pediatric dentistry, the brand extends beyond the primary logo into a collection of playful submarks. Together, these elements create a flexible, cohesive identity that brings the practice’s personality to life across every touchpoint.

02. services

03. Brand words

Retro, fun, funky, warm, candid, carefree

Emily Day is the real dang deal. When I set out to build Easy Day Dental, I knew I wanted a practice that felt nothing like the typical dental office, and I needed someone who could take the jumble of ideas in my head and turn them into a brand that actually felt like me. Emily did exactly that.

From the very beginning, she took the time to really get to know me: my story, my vision, and what I wanted patients to feel when they walk through our doors. She didn’t just hand me a logo; she asked the right questions and listened. Then she came back with clear direction and real confidence. Whenever I second-guessed something, she had thoughtful advice and a reason behind every choice, which made decision-making so much easier.

What I appreciated most is that she made me feel like her only client. She was responsive, invested, and genuinely excited about my project. And she made the whole process fun. Building a business is stressful, but working with Emily was one of the most joyful parts of it.

Opening a dental practice that’s a little out of the ordinary can make you feel crazy at times. Emily never once made me feel that way. She got it, she ran with it, and she helped bring it to life better than I imagined.

If you want a designer who will care about your brand as much as you do, Emily is your woman. I can’t recommend her enough!

— Dr. Caris Miller, Owner Dentist, Easy Day Dental, Wales, Wisconsin

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