Wild Blue Sky Travel
Below each of the three concepts shows the
Primary, Horizontal Logo
Vertical Logo
Monogram Mark
Horizontal Extended Logo
Business Card Mockup
Photo Overlays
Logo Suite
Note
While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.
Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information.
logo concepts: Video Walkthrough here
REvisions: Video wALkthrough
Before
Goals
Make the text more legible
Improve usability at small scales
Keep the meaning of the logo in the visuals
Expand usability by creating different compositions for use in different needs
Revision 1
Swapped the script and block text application so Wild Blue Sky is always in the script font
Updated the “tombstone'“ to an oval
Updated the suite to include a half circle similar to your current logo, but updated to match the new visuals
