The WellBeing Orchard

 

Summary

The WellBeing Orchard is a wellness center based in Fort Collins, Colorado. It is all about helping people find vitality and wellness through natural remedies and technological advances. Through sound healing, massage, BrainTaps, Therapy, and other services, they help people feel good in their bodies.

 

Below each of the three concepts shows the

  1. Primary, Vertical Logo

  2. Initial/Logo Mark

  3. Alternate Logo Composition (on a keychain mockup)

  4. Horizontal Logo

  5. Abbreviated Logo

 
 

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 


 

Moodboard

vitality & wellness

Healing & Growth

natural remedies &
technological advances

Inclusive. Natural

Informed & researched

Mind/Body/Spirit

 

 

Initial Concepts

 

 

Concept 1

 

 

Concept 2

Keywords: Playful, semi-bohemian

 

 

Concept 3

Keywords: Modern, clean, angular