Saint Volunteer Transportation
Below each of the three concepts shows the
Primary Logo
2 Logo Taglines
Horizontal Logo
Color Palette
Business Card Mockup
Logos on Inverted color background
Sample Car Magnet
Note
While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.
Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information.
Concept 1
VW Concept
This maintains the most consistency with the VW Beetle, with the notable exception of yellow-green as a new addition to the color palette.
This is a simplified version of the car; a fresher color palette modernizes the overall look, so it maintains its ties to the origins but has a more current overall style.
Concept 2
Halo ConCept
This concept focuses on the halo, but rather than use it strictly as a halo over the "i," this zooms out to make the symbol function less as a literal halo and more as motion, a path, and a subtle nod to its origin, all at once. It reinforces the brand's mission and puts a little separation between the literal meaning of "halo" and the brand's broader purpose.
Concept 3
Road Concept
This is a new idea with the concept of an open road as the focal point. It implies a journey and forward movement, both of which highlight the Saint's purpose. It's also very uncluttered and versatile.
Concept 4
Type based Soltion
This is a very different take with a font-based solution. The close positioning of the letters helps communicate a sense of community, and the customization of the lowercase "t" suggests motion and transportation. This would be paired with additional brand elements, such as the curved lines ("roads") on the business card and the gradient color scheme, to further reinforce the theme of transportation and motion.
