Saint Volunteer Transportation

Below each of the three concepts shows the

  1. Primary Logo

  2. 2 Logo Taglines

  3. Horizontal Logo

  4. Color Palette

  5. Business Card Mockup

  6. Logos on Inverted color background

  7. Sample Car Magnet

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

Saint Rebrand

VW Concept

This maintains the most consistency with the VW Beetle, with the notable exception of a new addition to the color palette.

This is a simplified version of the car; a fresher color palette modernizes the overall look, so it maintains its ties to the origins but has a more current overall style.

Below you can see a design progression of the current logos in use (including the color scheme). Then you can see the above design in several color palettes including comparison to other local transportation organizations.

The brighter blue + green creates a cheerful, fresh palette that feels at home within the industry while still giving the brand a distinct, recognizable presence.