Rooted Collaborative Counseling

Below each of the three concepts shows the

  1. Primary, Horizontal Logo

  2. Vertical Logo

  3. Monogram Mark

  4. Horizontal Extended Logo

  5. Business Card Mockup

  6. Photo Overlays

  7. Logo Suite

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

Moodboard

Warm, Approachable, Grounded, Down-to-Earth, Real, Unpretentious.
Compassionate, Kind, Respectful, Deeply Human, Safe, Inviting, Gentle
Natural, Earthy, Rooted in the organic world,
Authentic, Real, Honest, Depth + Practicality

——————

holding space for the transcendent and the philosophical
while staying anchored in real, everyday life

 

Concept 1

Classic, STable, Strength

This one says quiet confidence to me in every sense. The tree is mostly bare, but has the beginnings of blooms and a mature root system. The grounding is there, but the blooming is returning.

The font is a very classic treatment, and the tree is a realistic depiction. It feels very primed to use nature as a primary means of communication.

Concept 2

Fresh, warm, Inviting

This concept feels fresh and botanical. I leaned into imperfection in the lines of the flower and the border surrounding it.

I chose the yarrow in this concept to represent “healing, courage, and the ability to hold opposing forces (it was used medicinally for wounds — both to stop bleeding and to open sensation). There's a long history of it being a plant for people who feel deeply. It also shows up in a lot of "protection of sensitive souls" symbolism across folk traditions.”

I also liked the shape of the bloom with the many little petals that feel like they can represent the complexities of every human experience being shaped by countless variables, and together creating a single person.

Concept 3

Playful, Youthful, cheerful

This concept has the most distinct font that feels very botanical. It makes a statement on its own.

I chose a nonspecific flower so you can kind of have an open-ended interpretation, but kept the flower shape pointing upward to represent the striving and reaching part of the journey.

This flower feels like it’s taking root, beginning a beautiful journey.