Doula & Co.
01. ABOUT
Doula & Co. is a certified doula company based in Fort Collins, Colorado. The company will add certifications in the future and therefore the brand needs to be able to grow as the service offerings expand.
The focus for the brand as a whole is to create a look that makes clients feel safe. Doula & Co. also wants to communicate a modern, and aesthetic approach, straying away from bright colors and “cutesy” imagery that is often associated with newborns and baby brands.
Important key emotions to convey are: support, advocacy, kindness, patience, and love.
02. services
Brand Identity: Custom Logo Design, Business Card Design, Custom Color Palette
Squarespace Website
View Website: Doulaandco.com
03. Brand words
Caring, Wholistic, Supportive, Natural, Simplistic, Genuine, Wholesome, Patient, Welcoming
Kind Words
“Emily exceeded my expectations every step of the way. She understood my vision and was able to create a design that represented both my company, and me. Her attention to detail is unmatched. She made intentional and thoughtful choices for every component of my branding and website- no matter how small. She was able to explain her reasoning for all of the design choices she made and I was continually blown away by how talented she is. Emily was professional and consistent for the entirety of my project and gave me a perfect end result. I truly could not have launched my business without her. I have gotten many compliments about my branding and website and Emily is responsible for all of them. She is incredible and I cannot recommend her enough.”
Eliza Spear, Owner