Nicole Daacke Photography

 

Below each of the three concepts shows the

  1. Primary, Vertical Logo

  2. Initial/Logo Mark

  3. Alternate Logo Composition

  4. Business Card Mockup

  5. Photo Overlay

  6. Shopping Bag Mockup

  7. Logo Suite

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

 

Initial Concepts

 
 

Concept 1

 
 

Concept 2

This is the most detailed and artistic of the three concepts, but the other elements are clean and minimal enough to feel really balanced. One of the strong suits of this concept is having a few different elements you can focus on with the mushroom and the asterisk. I liked the idea of the asterisk functioning like a bright spot/sun and being able to pull it into a tagline or other text to pair the name with a function.

The mushroom and * can be used together or apart which creates a lot of versatility within the brand and a lot of opportunity for apparel and packaging from these base elements.

 
 

Concept 3