MoJo Lactation Co.

Below each of the three concepts shows the

  1. Primary, Horizontal Logo

  2. Vertical Logo

  3. Monogram Mark

  4. Horizontal Extended Logo

  5. Business Card Mockup

  6. Photo Overlays

  7. Logo Suite

Note

While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

Moodboard

Inviting & Homey, Comfortable, Family-oriented, Small town, Good medicine, Current

 

Initial Concepts

 

Concept 1

Clean, Modern & Broadly Marketable

This concept is clean, modern, eye-catching, and legible — with broad appeal. It's particularly marketable because it speaks to a wide range of people without being too in-your-face. It includes a direct, intentional reference to the brand's core identity and will translate beautifully as the product line grows. The primary logo is timeless and straightforward, while the secondary marks and color palette introduce a fresher, trendier energy.

Concept 2

Fun, Distinct & Funky

This concept is fun, distinct, and full of personality. The drop element is more subtle here, but it still plays an integral role in the overall impact of the logo. The combination of two typefaces is a charming nod to the idea of Mom + Josephine — and in a broader sense, Mom + Baby. This direction leans into patterns, shapes, and a funky aesthetic that feels energetic and memorable.

Concept 3

Organic, Feminine & Unexpected

This concept leans into an organic, unexpected, and deeply feminine treatment. The imperfect lines and curved shapes are a meaningful reflection of the postpartum experience — beautifully unpolished and real. The script feels fluid, easy, and natural, while the overall tone is happy and uplifting. The drop appears subtly within the letterforms, and the playful spirit carries through into organic shapes used for the icon and border elements.