Elope Wilder
Below each of the three concepts shows the
Primary, Vertical Logo
Initial/Logo Mark
Alternate Logo Composition
Business Card Mockup
Photo Overlay
Shopping Bag Mockup
Logo Suite
Note
While each of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.
Business card concepts and the homepage mockup are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information.
Initial Concepts
Revisions
Font Options
Updated Logo Suite
I numbered the versions at the bottom to make it easier to discuss :)
Notable Changes:
All Uppercase letters (this is using font 1, but can be updated to any of the above fonts)
Inclusion of a bear - can be used with the mountain inside the bear silhouette (like 2 & 6), with text layered (like 14), or can be used on its own.
Inclusion of fireweed - I used this as a small detail, but it can also be used at a larger scale with more presence.
A few new ideas - I started having more ideas as I worked with the new elements, so I include a few more for merch/branded materials like 7 (which could specifically be cool for hats) and 12 (maybe stickers?).
Steeper, more rugged mountain peak - Let me know if this captures your mountain ranges more accurately! I tried to make it more rugged without giving so much detail that it wouldn’t scale well.
More mountains in general! I actually tried leaning into the mountains more and included the peak from the W in a full range so you could use that for details like pairing it with the bear or in options 12 & 13.
