Your Collaborative Copywriting Session-Here's What to Expect
Taking your copywriting journey from overwhelmed to overjoyed
You know the scary, blank page?
The one you're supposed to fill with perfect words that convince people you're worth hiring?
Forget about that blank page. That's my job now.
Your job is to show up, talk about your business, and let me do the rest. This session is intentionally conversational — think of it less like a meeting and more like telling a friend about something you're really excited about.
There's just one thing I'll ask you to prepare (and type out) ahead of time: details of your services, packages, and pricing. You can jot those down (bullet points are more than ok) in the Google doc I sent you. Once I have those details, I can take it from there.
Here's exactly what we'll do together:
Part 1: The Brain Dump (20 minutes)
I'll set a timer, and the floor is yours. This part is meant to be messy.
Think stream of consciousness, no wrong answers, no editing yourself.
Just talk.
Not sure where to start? Here are a few prompts to get you going:
Why did you start this business?
Why are you rebranding? What felt like it wasn't working?
What do you wish people understood about what you do?
What do you want someone to feel when they land on your website?
Don't overthink it. The best copy comes from the unfiltered version of you — I'll find the gold in there, I promise.
Part 2: Your People (10 minutes)
Tell me about your best clients — not a general description, but specific people or experiences that stand out.
Think of 2–3 clients you'd clone if you could. What made them great to work with?
Or think of a project or experience that just felt right — what made it good?
If you're newer in business, tell me who you created this for — who were you thinking about when you built it?
These become your avatars. Every word of your website will be written with them in mind.
Part 3: Page-by-Page (15–20 minutes)
Once we've done the brain dump and talked about your people, we'll shift gears and walk through each page together. Think of this as me asking you the right questions so I can fill in the blanks.
Home Page: We'll nail down your core statement. What you do, who you do it for, and how. If you can finish this sentence out loud, we're off to a great start:
"I help _____ do _____ so that _____."
Don't worry if it's clunky, that's what I'm here for.
About Page: We'll hit your origin story, your strengths, and the personal details that make you you. Plus, we work in that powerful hook about what in your story makes you the right person for the job. I'll ask, you answer. Don't be shy here — this is your moment to pump yourself up. I'll make it sound like you, not a résumé.
Come prepared with any relevant details worth mentioning:
Where you're based and who you serve geographically
Any credentials, certifications, or degrees
Any press features or notable mentions
A few personal details that feel relevant — the human stuff matters
Services Page: We'll do a quick verbal walkthrough of your offerings so I understand the full picture before I write around the details you put in your Google Doc.
What I'm Building From This Session
Once we wrap, I'll use the recording to pull together first drafts of your three core pages:
01. Home Page: Your billboard. Fast, clear, and unmistakably you.
02. About Page: Where people decide they trust you.
03. Services Page: Where casual browsers become clients.
