Hygge Habit Logo & Brand
Upon meeting this mother+daughter team, I couldn’t help but be excited to work with them. The combination of Jenny’s experience (analytical & organized mom) and Grace’s passion (zero waste & eco friendly expert daughter) for their zero-waste lifestyle organization company is, quite literally contagious.
One of the strong suites of this project is that Grace & Jenny came to me with strong ideas and design inspiration. Naturally a lot of this derived from their name - Hygge Habit.
Hygge, a Danish word meaning a quality of coziness and a feeling of contentment or well-being, directed much of the visuals involved. It was clear from the start the brand should convey simplicity and comfort.
Brand Style | Moodboard
Key Company Descriptors: Empathetic, Sense of Humor, Compassionate, Thoughtful, Loyal, Passionate, Personable, Honest
Initial Logo Concepts
These three designs were presented as the initial concepts. The first is a minimal, architectural direction. The second, ultra modern and sleek. The third an inviting, softer appeal.
Full Logo + Brand
What I love about the text of this logo is the way it subconsciously conveys a message. “Hygge” being the cozy, comforting half of the equation is written in lowercase making it a bit more friendly and approachable. “Habit” being the practice of making small changes to create a larger impact is written in capital letters to show a more serious focus. The line between the two is meant to show the two sides of what they offer to thier clients.
I knew I wanted to include a monogram that focuses specifically on the “H.” What I like about this is that the clean, straight lines reinforce the Scandinavian style and the overlapping H’s reinforce the idea that the two actions, decluttering and environmental consciousness, are linked and related to one another.
This brand was a favorite to date, not only for the design and collaboration but also because of all I learned throughout this process. Researching zero waste tips and tricks led me to examine my own reduce/reuse/recycle habits. On that note, if low/zero waste is something you want to implement in your life in a bigger way, check out the Hygge Habit blog, which will be launching soon! It is FULL of helpful tips and tricks!