Oh Snap Macros Brand Reveal

When Danielle, a macros-focused food blogger, reached out about a rebrand, she had one goal: to stand out! She knew her old branding felt bland, basic, and not her. It had all the hallmarks of a Canva starter kit—fine for getting things off the ground, but nowhere near the bold, sarcastic, funny energy she brings to her work.

Danielle’s personality is the opposite of forgettable, and her visuals needed to reflect that. Together, we brought her brand to life with a look that’s just as no-nonsense, fun, and personable as she is. The result? A rebrand that finally feels like her—and doesn’t blend in with every other food blogger in the industry.

A couple of key features that I love?

• The tilted “o” in the logo bringing in a fun, quirky detail to reflect her personality

• The three dots to subtly represent macros (fat, carbs, and protein) in a colorful, versatile way

Loving what you see? Want to make a splash with an updated brand for yourself? Let’s chat!