Red Tail Management

 

Summary:
Red Tail Management is an Air Bnb property management company based in Fort Collins, Colorado with the ability to manage clients nationally.
Their market includes: investors, homeowners, professionals - and fun people!

Note:
While all of these designs are meant to show a developed idea of each concept, each will be refined and the chosen concept will be carefully considered and added to until the brand is the strongest representation it can be.

Business card concepts and patterns are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

Inspiration:

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Design Process

The most notable aspect of the discovery phase was the intent of the owners to run a professional yet cheerful, fun, and playful company. While several descriptors focused on a professional realm, the focus on a light hearted and friendly approach to business is important to convey in the brand.

With Airbnb management being a fairly new industry, honing in on what makes Red Tail Management special is one important component to the strategy in the brand. The other is ensuring that the service industry component is strong because that is what the target market will identify with most. By combining the playful aspect with a professional appearance, these two trains of thought are merged to create a strong appeal to potential Red Tail clients.

Each of the below examples explores these ideas in a different way with a brief explanation of each. There are similarities in each, the primary one being the color scheme. One of the main elements to convey a sense of fun/cheerfulness in this brand will be the color scheme. The first round of concepts are always shown in the same color palette to give an idea of what they final result will look like without distracting from the designs themselves. Each logo is also shown with and without a tagline option.


Initial Concepts

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Concept 1

The primary words I would use to describe this concept is retro and whimsical. The font used for Red Tail has a retro flair that reads as fun and timeless. While it looks professional, it also has the right amount of playful. Paired with the simple line drawn birds to create an interesting and lively pattern, I think this reads as a “modern retro” with just the right amount of feminity for your team.

The pattern itself I think would be a great item to use for recognition (could be used as koozies with your logo for the homeowners to leave out, on letterhead, stationery, etc.) in addition to the bird mark itself.

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Concept 2

One of the things I like about this is the option to have the inclusion of description words. These could say anything, so this text could be placeholder information if you want to change what it says. A trend I’ve noticed recently is that rather than having a tagline is having a few descriptive words on either side of the logo. I think it has a kind of upscale and modern appeal without being stuffy or too formal. I also think the logo works well without it.

While the primary logo in this version is text based, I love the subtle logo mark associated with this concept. I think it conveys the idea of a bird, hones in on the “red tail” component, and is distinct enough to be recognized as your brand. I also love the potential it has to be used on its own (as a sticker in a welcome packet, coasters in your listings) or as an accent in marketing materials (like on the font of the card).

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Concept 3

I wanted one option to have a hawk actually in the logo and think the placement to the side keeps the logo balanced. I also like the idea of having one of the concepts having a flock of birds but with one standing out. I would describe this option as playful and approachable. I think the logo mark with the hawk can be used in a versatile manner and would work well on other marketing materials as well.

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