Intentional Training


Intentional Training is a training studio based in Northern Colorado working with individuals to meet their personalized fitness goals. As clients are also expected to do, Intentional Training gives 110% effort across the board to help meet these fitness goals. 


  • NPC Competitors
  • Fitness enthusiasts
  • Male & Female
  • Varying fitness & competition goals

*Note: Business card concepts are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 



Initial Concepts


Concept 1

With this concept, I wanted to show type that was similar to the Flag Nor Fail logo with the bold type and the distinct script type. I also wanted to include something that would be pulled into the brand in other ways like the orange swoosh line below the words. I think it relates to the script type well and implies motion and movement. 


Concept 1 - Cursive Capital Letter "I" 


Concept 2

I also wanted to include a concept that would have something very recognizable to the athletic community. The dumbbell if immediately recognizable and works well with the text and as a symbol for the brand. I think the fonts keep the logo interesting and distinct and still stand out from other athletic logos.