Helios Landscape Design

 

Summary

Market:
High-end residential and commercial landscape owners. This means either new construction or remodel of residential homes and commercial mostly in the Boulder County but along the Colorado Front Range. I also target high-end landscape installation companies who are in need of a landscape plan so they are able to build the finished product.

Key descriptors: Eco-friendly, non-conventional, sustainable, fun, knowledgeable, reliable, practical, listener, planner

*Note: Business card concepts and patterns are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

 

 
HeliosMoodboard-01.jpg

Initial Concepts

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Option 1

Design personality: Feminine, modern, warm, friendly, inviting

I love the personality of this one. It's modern but still has a timeless appeal. This option has more of a sun than a flower, but I think it does a good job of portraying energy and growth. One of the things I like about this one is being a bit more on the feminine side and would be a fun juxtaposition on your truck. The combination of a few different bursts also make a really lively and distinct pattern. 

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Option 2

Design personality: Traditional, professional, clever, versatile

The thing I love about this is the way the sunflower and an actual sun are integrated. I think it really speaks to what you do and has a very professional appearance. Of the three, I do think this had the most corporate/large scale vibe, which would work well if you imagine scaling in the future, but is still approachable enough to fit with your current size. I think there is a lot of fun potential with the half sun/flower and can imagine it working especially well to integrate on a truck wrap. 

HeliosLandscapeDesign_LogoTrials-03.jpg

Option 3

Design personality: Minimal, straightforward, geometric

I wanted to provide an option that was closely based on some of the inspiration images from the Pinterest board. I like the simplicity of this concept and think the overlapping outline of the flower would work well as a design element throughout your brand and could be incorporated as an element in the website, print materials, etc. One of the only challenges with this version is that it is harder to utilize as a one color which would only come up for printing shirts, emboridery etc, if you consider making apparel. 

HeliosLandscapeDesign_LogoTrials-04.jpg