Emily Rose Floral Designs

 

Summary:
Emily Rose Floral Designs is a floral design studio in Northern Colorado with a focus on creating a positive and memorable experience for her clients. The studio has a unique approach to naturally sourced flowers and stylistically stays true to the natural beauty of flowers.

Market:
Brides & grooms in the Northern Colorado area. The ideal couple values attention to detail and appreciates the natural beauty of flowers. 

Key descriptors: Passionate, Relatable, Intriguing, Professional, Unique, Flourishing, Lovely, Noticeable, Progressive, Romantic

*Note: Business card concepts and patterns are meant to show how the brand can progress beyond the logo alone and will be refined along with the logo. Additionally, the information shown is placeholder information. 

 
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Initial Concepts:

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Option 1: 

Of the three options, this has the boldest initial impact. The stylized monogram is very distinct and I think would make a memorable impression. The font in this option is playful, modern, and feminine, but still has a strong appearance. While I think this option works well within the wedding industry, I do think it would stand out from competitors. I think there is a lot of potential for fun use of diagonal lines and other geometric elements, as well as any floral additions if you feel you want those included as well.

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Option 2:

I love the delicate and romantic style of this concept. The subtlety of the flower I think plays into the "intriguing" descriptor. When picturing this flower, I was imagining if you were to hold a string up and then let it fall into place on a flat surface and then it created a flower - something very simple, organic lines, not overly detailed, and vague as to the type of flower. 

The inclusion of the flower provides a lot of versatility in composition and secondary marks. I can expecially see these elements working well in a floral pattern for websites, thank you cards, paper to wrap bouquests in, etc. 

EmilyRose_FirstLook-06.jpg

Option 3:

I love the timeless approach of this option - a classic serif font with a script. I wanted to include one option that has a leaf rather than a flower. This can easily be expanded on to have more leaves throughout the branding elements to create a pattern and/or complimentary icons. I wanted the leaves to match the simplicity and the organic nature of the script font. I think there is a lot of opportunity to expand on the illustrations in this option and make that a focal point of the brand. If this is chosen as the final direction, I think it could be interesting to also include a variety of floral illustrations. 

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REVISIONS

Revisions include capitalization options to compare between lowercase, uppercase, and title case.

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Lowercase:

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Uppercase:

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Title Case: