Red Tail Management

WIth the holidays just around the corner, it feels very fitting to share this project for a hospitality focused brand with the nicest fall color palette.

One of my favorite aspects of working with this client was their emphasis on fun. In their answers to the branding questionnaire I send to each client, the response “FUN!” showed up no less than three times, so I knew that would be one of our most important traits to focus on.

Another favorite aspect of this client was the conscious decision to not have their brand be too literal. Being that the name is Red Tail (after a red tail hawk) the obvious decision would have been to include a bird in some way, which was my initial instinct as you can see in the early concepts below.

However, we all agreed it didn’t feel quite right and wasn’t working with the personality they wanted to convey. Enter the pineapple addition - which turns out to be the international symbol of hospitality. From here things really took off and began to take shape to be the perfect fit for their company.

The combination of the warm color palette, detailed illustration, and soft logo treatment created the perfect combination to represent their brand and appeal to their market of investors, homeowners, professionals, and (of course!) fun people!


Moodboard

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Initial Concepts

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Final Outcome

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Services Included:
Creative Brief, Moodboard, Logo Design, Business Card Design, Social Media Profiles, Branding Guidelines, Collateral Consultation

Root & Blossom Photography

More often than not, my clients find me on a referral basis. That is indirectly what happened in this case, and one of few instances we never actually met in person - though it feels as if we could have been friends for years. After seeing Good Day branding work on Instagram for another client (see that project here), Mandi reached out about rebranding her photography business. We hit it off over a Skype call then hit the ground running. 

One of the things I loved most about our initial interaction was hearing her reasoning for rebranding and the explanation behind the new name "Root & Blossom". In her own words,

As photographers, we’re hired to capture some of the most life-changing events in our clients’ lives. They’re moments of great change, growth, and emotion; whether it’s a new life as a married couple or new parents becoming a family for the first time. Our clients are rooting down and growing, often at the same time. Also, this name was inspired by the E.E. Cummings poem “[I carry your heart with me (I carry it in]. 
 

Can you tell she also has a background in writing?

I couldn't help but feel a sentimental love for this project all the more. Sometimes I joke that in high school, during the poetry section of a class, my best friends and I each picked a favorite poet. Mine, of course, was E.E. Cummings. I always love starting a brand with a lot of meaning behind it, and it’s really the icing on the cake when you happen have special tie to it as well. 

From there, we dove into specifics about their audience and values of the brand. Another reason I love this client - apt descriptions of what they aimed to convey. The pairings of seemingly opposite terms like "romantic with an edge of punk rock" and "eclectic, alternative yet natural, artistic" painted an image of the kind of couple or family who would be in front of their lens.  

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This led us into the first round of logo concepts that you can see below. 


Concepts

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I'll give you a quick rundown of the ideas above. The first was meant to act as a versatile logo which would have graphic elements that could evolve and change with trends but always have a strong foundation with a timeless, text-based logo. The second was intended to work as an elegant mark merging a classic floral illustration with a modern, geometric shape and text treatment. The third was meant to truly speak to the name of the company in an illustrated manner of combining the root and the bud with an ampersand drawing. 


The Outcome

After evaluating what we had here, we both liked the idea of using the second option as the primary logo and utilizing the ampersand mark as a secondary logo. 

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Services Included: 
Creative Brief, Moodboard, Logo Design, Business Card Design, Social Media Profiles, Branding Guidelines, Instagram Marketing
 

Emily Rose Floral Designs

The way I met Emily Rose is a fun start to our story. Initially, she reached out to me after following me on Instagram. We emailed and scheduled a meeting for the following week. Little did we know, two days later we would be attending the same event - where I would embarrassingly mention not being a designer who "only makes logos with flowers." Emily then introduces herself as, Emily Rose - the florist I've been in communication with and will be meeting soon. 

Cue the horror on my face - but together we laugh, and I tell her she can have an entire bouquet in her logo if she would like. While my floral comment made sense at the time (in response to a question about my design style and clients I work with) it was still the perfect introduction to Emily - easy going, fun to be around, very professional, someone you can make fast friends with. The candid nature of our meeting made it feel like working with a friend from the get-go, and I think it shows in her branding. 

The target market for her company includes couples in the Northern Colorado area with an appreciation for detail and natural beauty in their wedding florals. Some of the key focus words included: passionate, relatable, intriguing, professional, unique, flourishing, lovely, noticeable, progressive, and romantic - one of my favorite collections of branding adjectives to date. 


Moodboard

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Original Concepts

Including three distinct directions from the onset is always a key component of my process. Here the different ideas included:

  1. Bold, a little funky, standout from the industry

  2. Soft, romantic, charming

  3. Classic, botanic, professional

Good Day Design Co. Brand Reveal

Choosing the Final Logo

Even knowing from the beginning that Emily was questioning whether she wanted to include a flower as a main design element in the branding, I had a feeling she was going to pick the second option. We met to go over the designs, and she chose the second option hands-down. We both agreed that the simplicity, the descriptive nature of her industry, and the romantic sweetness of the approach made it a perfect fit.

The only hesitation was regarding the lower case treatment to each word of the title, so I showed her what the design would look like in uppercase or title case as well. One of the reasons I like providing options in the logo development process is because I find it to be just as helpful to know what you don't want as to see what you do want. That is exactly what happened in this case. We stuck with the original all lower case letters, and I moved on to the rest of the design elements. 

Good Day Design Co Brand Reveal

Some standout favorites from the project included the enthusiasm and participation from the client - being involved is one of the best things you can do to make the process not just a success, but a smash success. In addition, I love any excuse to make a pretty pattern, so couple that with delicate floral illustrations and you have my heart.

Project Summary:

Branding Questionnaire, Creative Brief, Moodboard, Logo Design, Business Card Design, Custom Patterns, Thank You Card Design, Postcard Design 


Helios Landspace Design

This project was a rare treat. It is always a privilege to work with friends, but it always adds a little extra pressure because you really want the end result to be amazing.

To give a little context, Kristen and I met in college through mutual friends. Her boyfriend, Michael, who is a very talented instrumentalist, actually played guitar for the processional at our wedding. It was one of those little details that made our wedding so special. 

Fast forward a few years to when we began our businesses within a few months of one another. We became sounding boards and friendly support systems to one another in those early months. For these reasons, and so many more, I was so excited to work with Kristen when she wanted to uplevel her branding. 

Some of her primary branding descriptors included: Eco-friendly, non-conventional, sustainable, fun, knowledgeable, reliable, practical, listener, planner.


Initial Concepts

Landscape Logo Design Good Day Design Co.

Finalized Branding Direction

After talking through the options we had here Kristen chose the second concept for a couple of reasons. While she is currently a one-woman operation and loved the femininity of the first concept, we both felt the second would be more versatile for her growth as a company as well as more marketable to her client base. Additionally, in her experience, knowing that “Helios” ins’t a very common word, it was a benefit to make it as legible as possible, so we steered away from the script font.

50 Ideas to Creatively Brand Your Business

I can't help but start this post with a disclaimer - I hate the word swag - but because it's the best word to use here...I'm going to put my personal feelings aside for a second. One of the great things about strong branding is your ability to stand out from the crowd. One of the best ways to do that is ahem "swag." 

Now when I say swag, I would advise you to take that with a grain of salt. I've spent more time thinking about this recently because I recently attended a conference and the sponsor bags were off. the. charts. 

What made these freebies so much extra? Two things.
 1) The quality 2) The creativity

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My main goal has always been to create a strong foundation for my clients. While I think this is the most important area we tackle together, these swag bags made me realize that there's a part of the process that can help my clients creatively market themselves and we should be tackling that as well.

While you may not need branded coffee mugs or beach towels, it is worth looking into the opportunities where you can stand out and impress your potential clients (and current clients - this applies for client gifts as well.) 

The thing about sponsoring an event or having "freebies" is that you have an opportunity to leave a lasting impression. Because of that, I encourage you to think outside of the box. What are products that relate to your industry? What is something everyone likes to get for free? What can you afford to spend per freebie? How can you incorporate your brand beyond just adding your logo? 

On that note, I would also mention - know your goal with these freebie, branded items.

  • Is it to be stand out?
  • Is it to be remembered?
  • Is it just to have something to hand out?

Knowing the answers to the questions will help you to know what kind of item to purchase for what kind of event/purpose.

Depending on your end goal, I would encourage you to go for quality when choosing these items. While a well-made t-shirt may become a new favorite, a rough, scratchy one may end up at the bottom of a drawer. And, I don't know about you, but when I get a free pen that stops working within a week, I toss it... probably without ever noticing the logo inscribed on the side. That's what I would call a lose-lose. Go for quality and go for uniqueness. 

I would start by asking:

  • Will this help to make a positive impression of our company on potential customers?
  • Is this something people will appreciate, enjoy, and want to keep?

The grab bag at this conference really got my creative juices flowing, so below you can find a collection of ideas for ways to creatively brand yourself that will make a lasting impression you want to leave.

50 Ideas to Creatively Brand Your Business:

  1. Water Bottles - These first two listed are the ones that inspired this post. I recently received a SIC water bottle freebie (thanks Amari Creative!) and it is AMAZING. This is what I mean when I say go for quality. It may not have been the most affordable of all options, but because of the quality, I use it daily and it has been a conversation starter.
  2. Postcards - Not promotional ones, actual postcards you mail...who doesn't love getting snail mail? Make them cute/fun/pretty and everyone will want to send them!
  3. Matchbooks
  4. Coffee Mugs
  5. Tin Camping Coffee Mugs
  6. Guitar Picks
  7. Coasters
  8. Wine Stopper
  9. Blankets
  10. A Deck of playing cards
  11. Lighter
  12. Multi-use Charger - I actually received one of these once and it is one of the best freebies I have ever gotten. It was appropriate for the car rental company and helpful while traveling - two USB ports plus car and wall charger capabilities. This is a really great example of thinking of something in your industry to stand out. 
  13. Notebooks
  14. Pins - Like the kind you would put on a backpack
  15. Patches - Also like the kind you would put on a backpack! 
  16. Reusable Shopping Bags
  17. Socks - Insider tip from a friend in the printing industry - this is all the rage right now! 
  18. Puzzles - Wordsearch, crossword, or otherwise this would be a really fun way to deliver a message 
  19. Jigsaw Puzzles
  20. USB Drive
  21. Pop Socket
  22. Chapstick
  23. Sunglasses
  24. Makeup Bag
  25. Fanny Pack
  26. Sunscreen - If you're going to be outdoors - a thoutghtful time to be the most talked about!
  27. Candle
  28. Pet Toys
  29. Christmas Ornament
  30. Koozies
  31. Wax Seal
  32. Calendars
  33. Hand Santizer
  34. Bracelet - Even if you think it's been overdone - people still love to wear these! Don't underestimate the way people want to share your brand. 
  35. Keychain
  36. Caribeener
  37. Bottle Opener
  38. Bookmarks
  39. Hat
  40. Bandana
  41. Swiss Army Knife
  42. Umbrella
  43. Beach Towel
  44. Poncho
  45. Candy/Gum
  46. Chip Clip Magnets
  47. Cord Wraps
  48. Nail File - Look for Crystal/Glass in the title - these will be the best quality! 
  49. Earbuds 
  50. Magnets

What are your favorite things to receive as freebies? Is there anything you would suggest on this list? Especially specific to your industry? I would love to hear! 

Make the Most of Your Brand's First Impression

"You only get one chance to make a good first impression." 

We've all heard it. We all understand it. But, normally, we only think of this in terms of the impression we as individuals have the power to leave behind. But here's the thing - this is true for your business as well! I've started describing this to my clients as the "First Impression Syndrome" and NO business is exempt (dun dun dunnn). 

At this point, the question to ask yourself is, “Is your first impression working for you or against you?” If it’s working for you then give yourself a pat on the back! If you’re not sure or don’t think it is, let’s figure out how to fix that.

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I think the easiest way to think about this is to reverse the situation. Instead of focusing on what people think of your brand, think about your own assumptions of other companies.

Let’s start with a familiar scenario. Think about how you make a decision about where to go out for dinner. How important is price point? Atmosphere? Convenience? Type of food? 

Now imagine you're in a new city looking for a dinner spot. You’re walking around downtown on a popular strip with plenty of options. You haven’t consulted reviews or recommendations from others, and you walk a few blocks to see your options.

What’s going through your head at this point? First thoughts? I would be willing to bet you've formed a first impression about each place you walk past based on a snap impression. Part of this could be the designer in me coming out, but really this is simply human nature. You have most likely already eliminated a few options and ranked a few as your top choices based on the storefronts alone, often with a logo as the focal point of that design.

At its core, design is processed on a subconscious level more so than a conscious one. The colors, the style, the type - the way they all work together. The whole point of design is that it evokes a feeling within you on a subconscious level.

In the above example, I would be willing to bet that you could identify the family-friendly diner vs the casual sports bar vs the 5 star rated steakhouse - all based on a first impression. 

The thing about this is that as a business owner, none of us are exempt from this process. No one. A first impression is a valuable asset that YOU can control. 

These are important aspects of understanding how to take that control...


1 | Put yourself in the buyer's shoes

Remember, at some point in time, when your brand was new to you? Maybe you've been in business for year, living with your business, day in and day out. Or maybe your brand doesn't even exist yet, but you've been imaging what it will look like as you begin your business. Regardless, you have to take yourself out of the scenario and try to see your brand with fresh eyes. Try to imagine what someone would think who has never been exposed to it before. 

It's not unlike selling a house. They say when you're preparing to sell your home, you have to look at it from a buyer's perspective. If you think about a house, you wouldn’t want to ignore the curbside appeal just because your child took their first steps there. You have to see your home the way it is - from the point of view of the person looking to make a financial investment in it. The same holds true for your branding. 

With your business, you can’t see your brand as the thing that gives you warm and fuzzy feelings or the place where you hang your hopes and dreams. You have to see it as part of a decision making process from someone who you want to choose YOU to purchase from. 

It’s easy to become emotionally attached or invested in a personal way. Maybe this means revisiting the logo you or a friend made to get you started but you know you outgrew a long time ago. Maybe it means putting your personal preferences on the back burner for a style or imagery that makes more sense for your industry. Maybe it’s actually asking your customers what your branding communicates to them. Ultimately, just take measures to make sure you aren’t choosing what works for you in favor of works for your business. 


2 |  Understand who you want to attract

I know, I know. How many ways can I think of to bring up your target market? But, ultimately, understanding who you want to attract is the best way to make the “first impression syndrome” work for yo uinstead f against you.

Flip the scenario again and think about the companies you are attracted to. What makes you like them? Go as far as to create a “client profile” for yourself. What does your life look like? What about these brands aligns with you and your lifestyle? 

I will be the first to admit that I am a sucker for “Instagrammable” places, especially when I am traveling. Those shops, restaurants, cafes, and events understand that if they put effort into creating an experience paired with their service, they are catering to someone with preferences like mine. In this case, that means they are paying attention to the details of their interior, packaging, and overall presence, making someone like me more likely to become a customer - and potentially pay a little more to do so. 

On a less shallow note, I also tend to prioritize local companies or those that give back to a cause. Being clear on your values and projecting those to your audience is another way to authentically attract those who align with your company. 

Understanding the way you make decisions helps you to understand the way your clients make decisions. It also helps you to manage the ways you present yourself. This is the part of marketing that I think can be perceived as manipulative, BUT if you are able to present your products or services in a favorable way to the people who want to buy them, I would call that a win-win. 

With each decision come back to that person: Who are they? How do you want them to talk to their friends about your business? How would they react to your new campaign? What do you do to make them a fan of yours? Consistency and details are key! 


3 | Consider your competition 

I’m all about community and support in what could be a dog-eat-dog business ownership culture; however, understanding your positioning in the marketplace and understanding what your competitors are up to will help you to create a clear and unique experience for your clients. 

For instance, I happen to know a lot of very talented photographers. This industry is one of the best examples I have seen at successfully differentiating themselves. Each photographer is confident in their specific style, then manages their branding and presence in a way that is aligned with that style. This in turn ends up attracting clients seeking what they have to offer. It is a natural fit from the start because the person understands what they're signing up for. 

Back to the restaurant example - the steakhouse isn’t necessarily competing with the diner. They may be in indirect competition for hungry people, but they are serving different purposes and different audiences, so ultimately they need to understand who they are appealing to. If you took the diner’s logo but replaced it with the steakhouse’s name, then still try to use is as the $$$$$ restaurant storefront, it would most likely be misinterpreted and convey the wrong message. Each type of restaurant can consider how to use their visuals and their language to attract the right people. 

The point here is to understand what your competitors are doing, primarily so you can leverage the differences in what the two of you offer. Then you can use those differences to stand out and attract the customers who are the best fit for you. 

How are you feeling about your first impression now? What are some of the things you do to stand out? 

One Source Cleaning

If there's something I love, it's working with a company with great integrity. When discussing this business with the owner she gave her reasoning for choosing to be a green cleaning company. While the environment was an important factor, her main reasoning was for the health of her employees and to save them from surrounding themselves with harsh chemicals daily, not to mention her emphasis on paying her employees a livable wage. 

I knew right away this brand would be a joy to work on. After owning several businesses in her professional career, Jill had never been through a professional branding process, so this rebrand was a new experience. 

Focus words included: Unique & professional, straight-forward, clear & quality, organized & efficient, and customer service oriented. Knowing her target demographic was the woman in the household, as well as a specialty service to target Air Bnb, hosts, having a straightforward and modern appearance was the utmost importance. 


Moodboard:

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Initial Concepts:

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After reviewing these three concepts, there were a few strong points identified. Though Option 1 was a strong contender, it was ultimately decided that it was too modern and needed to be a little bit softer. From there, she identified the elements that were strongest from each and felt represented the brand best.

Ultimately, I honed in on:

  • The type treatment from Option 1
  • The circle leaf icon from Option 2
  • Combining these two elements
  • Softening the combination of those two elements

Final Design:

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Hanning Law Ltd.

One of my favorite ways for a new project to begin is with a client who wants to think outside the box, which is exactly what Brian wanted to do to brand his law firm. Having worked in the industry for some time before branching out on his own, he wanted something a little less traditional and put a modern spin on the traditional "lawyer look." 

Brian had an initial concept to have pillars and a quill, traditional imagery, to form an "H" to represent Hanning. One of the reasons I love presenting multiple logo options is the it gives me space to develop the client's idea, which I will always do when they come to me with one, as well as explore new options.  

 

Initial Concepts:

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After reviewing the initial logo concepts and choosing the first option, Brian's only request was to make the colors pop a little bit more, so I adjusted the color palette to be more in the teal family than muted navy, giving just the modern and lively vibe he was going for.  In addition to revising the colors, I adjusted the type treatment to include a little more variation by bolding Hanning and adding lines as accents. 

Final design:

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Courtney Cyr Design & Events

This was one of those projects. The kind that if I could work with this client, her energy, her vision, and her passion for the project every day, I absolutely would. Courtney, of Courtney Cyr Design & Events, is one of those rare souls. I’ve had the privilege of following her career before we met, being a part of it as we work together, and gotten to know her more along the way. Her attention to detail is impeccable and her kindness is the stuff of storybooks and legend. She has compliments of the kindest and truest sort at the ready and offers them generously. If you count her as a friend, count yourself lucky. If you find yourself as a client, then you find yourself in good hands.

This journey started with the goal to improve upon the existing branding she had and have it match into the personality and business she's grown into. 

Focus words included: whimsical, feminine, bohemian, honest, minimalist, positive, and hard working. We started with her logo, business cards, and social graphics and developed all supporting materials from there. 

Moodboard:

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After the go-ahead on this moodboard, I dove into initial logo concepts. With such a clear vision from the onset, creating three distinct concepts was no problem. Looking at these from the left to the right, these were my main focuses:


Initial Concepts:

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  1. A style that closely related to the brand as it is now 
  2. A style I could foresee the brand growing into
  3. A "reach" style that would evolve the brand a bit
     

Each time I begin working on these three concepts, I have an idea and rationale behind each one. After sharing these concepts in the initial reveal and discussing each direction more, we landed on the same page with option 2.

One of the best parts of this process is the dialogue we have. We both agreed that Option 1 is more reflective of Courtney's current aesthetic, but the point of this rebrand was to create a more "mature" look for the company. Because she had these three options to compare and the clear direction I had, we were able to narrow down to what will be best for her brand for years to come. 

The simplicity, the understated nature of this brand, and the dreamy floral illustrations, not to mention the vision behind these elements (and let's be honest, the woman who shared them with me) has made this one of my favorite projects to date. 


End Product:

Good Day Design - Courtney Cyr Design Brand Reveal

Courtney was generous enough to give me a bit of her time and her answer the following questions. If you've ever wondered about what a branding process looks like with Good Day Design Co., here's an inside scoop! 

Q: What originally made you reach out to Good Day Design Co.?
A: I originally reached out to Good Day Design because I’d heard amazing things about Emily. It only took one short coffee date for me to realize that this was who I had been hoping to find. I remember immediately being impressed by her work right from the start. Her website and portfolio made me realize that she knew was she was doing as a graphic designer. We started planning my rebrand almost immediately.

Q. What were your initial design goals?
A: Initially my goals were simple. Basically I was only interested in creating a more uniform look for my company. But as things progressed I began to realize how important my branding was to me and how little attention I had been paying to it. This is where Emily came in.

Let me start by saying that I have trouble communicating what I want during creative projects. I babble + appreciate many different styles, so from the moment I started to think about hiring someone to create a logo for me I was worried this would be an issue. But it wasn’t. Instead emily listened & took notes on everything I mentioned. She paid attention to even the smallest details and in the end created something that exceeded my expectations.

Q. What was your favorite part of the branding process? 
A: This is probably the most cliche answer, but seeing the final designs was the best part of the process for me. The mood board +  logo brought out some hidden fountain of self confidence that I had buried inside of me and made me feel like a new woman. 

Q. Were there any parts of the process that surprised you? 
A: It surprised me how confident having a legitimate brand made me feel. Courtney Cyr Design + Events is a small operation that only began about a year and a half ago so I am constantly feeling like a newbie in my industry. Working with someone who understands what you’re doing, and sees who you want to be and then takes that & turns it into a beautiful logo or a beautiful font is one of the most rewarding processes I’ve been through since starting my business.

Q. How would you describe working with Good Day Design Co.?
A: Emily is incredible. She’s understanding, listens well, easily understands concepts (even when you don’t do a great job explaining them to her). As a designer her work is unparalleled; it’s clean, understandable, stylist, simple, and ended up being exactly what I was looking for in a design. She works hard, and cares about her clients in a genuine way.


Services included:
Logo design, brand development, creative consulation

Brand Strength Checklist

This time of year, I tend to feel torn between feelings of slowness, feelings of festiveness, and feelings of excitement for the upcoming year. The slow feelings creep in side by side with the feelings of festivity - all the tempting cups of hot chocolate in front of the fireplace, trimmed tree in the background, I'm not the only one right? 

However, this year, more than ever before, my excitement for setting goals and determination to make 2018 the best year yet is at the forefront of my mind. Assuming most of you are business owners as well, I KNOW I'm not the only one! 

So, before taking a little well-deserved break to indulge in those fireplace moments and making memories with loved ones, take some of that motivation and turn it toward your brand.  Just like the New Year is a good time to evaluate your life and your goals, the same is true for your business! Reign in the New Year by checking in on the details of your brand.

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The thing about this time of year is that it is easy to overbook yourself and find yourself starting the year already feeling behind. I am a checklist kind of person, so for all my to-do list people out there, this is for you! This checklist is meant to set you up for success in your business and streamline your process to achieve your branding goals, but it's also meant to be a part of the bigger picture. 

When you look at your branding and business goals, do you include your personal goals? If not, now is a great time to start. By creating this streamlined system, the idea is that you'll know how to tackle these items, so that you feel prepared and organized in your business. This will, in turn, help to give you the space you need to plan time for you! If you streamlined your processes and had a clear plan of attack for your business checklist, what could look different for you?

  • Could you feel more confident answering inquires?
  • Would you have a better idea of what to outsource, saving you time and frustration?
  • Would you be able to book more clients by having professional, branded collateral to answer potential client's questions every step of the way - from business cards to pricing guides?
  • Would you be able to schedule more time for yourself? 

The point of this exercise is to figure out what's working for you and what isn't, so that you can answer all of the questions above with an enthusiastic yes! This step by step checklist will walk you through three steps to determine all of the above! Set aside a quiet 30 minutes to an hour and grab yourself a cup of coffee (or wine!) and dig in. 

1 | Foundation

Without a strong foundation, the rest of these elements - no matter how beautiful they are - can fall flat. We all go over these items when we first get started as a company, when excitement levels are at an all time high and before calendars are filled with client meetings and deadlines. But once the daily grind sets in, it is easy to overlook the the things that create a strong foundation, not to mention that things change over time. If it's been a year or more since you last analyzed these items within your own company, it's probably time for a refresher.  

In this section you will create an ideal client profile and review what makes up your company culture. Think about where you are now, where you would like your company to be in the future and how you want your clients to understand your business. These answers are the way you shape your business! It's can be hard, but this is the exciting stuff - you get to make your business whatever you want it to be! The answers to these questions and the culture developed in these answers will be valuable to the rest of the exercise. 

2 | Evaluation

Once you've covered the foundation, you will turn to your brand experience. Here you willl go over all the details of your brand from logo to collateral to voice.

As you go through this checklist you're going to keep it simple. You'll check the box that applies to classify each item. Some areas will be exceptional - way to go! Some need a little love - that’s ok! Identifying the areas that aren’t hitting the mark is the point of this exercise. In the notes section, you'll write down what you don’t love and why so you know how to fix them. There is also a column for a wishlist. This is for the items you don’t have yet, but want to add to your marketing bank of goodies.

Take time to evaluate these items on their own as well as how they'll work in tandem. Ideally you want each element of your brand to be strong as a stand alone item, but also be cohesive with your brand as a whole.

And don't forget to feel excited! Remember the questions you asked yourself about your client process? How these items can make your life easier? Keep those questions in mind while you go through this second section and how the outcome will benefit you! 

3 | Action

The goal here is to feel like you’re on your way to having a well defined plan, not an exhausting to do list. Now that you have identified the items that need a little love and where you need to fill in the gaps, this will help you create a plan to tackle those items in manageable and actionable steps. 

Ready to get started? Yeah you are! Download your workbook below! 

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I would love to hear from you! How did this workbook help you? What did you learn about your brand? 
Cheers to you in the new year - your best one yet!