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Momo Lolo

01. ABOUT

Momo Lolo is a local, family-owned coffee shop in Fort Collins, Colorado largely serving the students and staff from Colorado State University.

The owner said she wanted Momo Lolo to be known as the “friendliest coffee shop in Fort Collins” which couldn’t have been a better jumping-off point. Even though the coffee shop had been open for nearly a decade, they didn’t have a real logo to speak of. Though they did have a beloved painting in the shop featuring a volcano. So the primary goals were to deliver a strong logo they could use to build stronger brand recognition and find a creative way to pay homage to the volcano mark they had come to know and love.

02. Deliverables

  • Brand Identity

  • Collateral Materials (Gift cards, Menu Design, Loyalty Cards, Stickers)

03. Brand words

Funky, Friendly, Local, Clean, Cozy, Inviting, Community, Warm, Modern, Artistic

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